The leading non-alcoholic craft brewery will bring their popular non-alcoholic beers to the World-Renowned Races in 2022.
[May 10, 2022 – Toronto, CAN] – Canada Running Series (CRS) today announces its partnership with craft NA brewery, Athletic Brewing Company, as the official non-alcoholic beer partner of the TCS Toronto Waterfront Marathon, October 16th, and the Vancouver Half Marathon, June 26th. The new deal promises to bring some of Athletic Brewing Company’s flagship non-alcoholic beers to the finish lines of CRS’ two biggest races, allowing participants to celebrate their accomplishments without the risk of a hangover.
Participants will have a number of opportunities to try the beer in advance of their race, including at scheduled local training runs, through access to exclusive discounts, by attending the Toronto Waterfront Marathon Expo or by adding a pack to their purchase when they sign up for the race.
“We’re delighted to welcome Athletic Brewing Company to Canada Running Series,” said CRS President Alan Brookes. “Their commitment to sustainability, to innovation and excellence, and most especially to healthy lifestyles, make them a perfect partner in our continued quest to build community through running. Their award winning, non-alcoholic craft beers will greatly enhance our celebratory, post-race experience and are guaranteed to make our events even more tasty than before. Cheers to an Athletic!”
With standing global partnerships with IRONMAN and Spartan Race, Athletic Brewing Company has a deep-rooted commitment to the world of outdoor sport and adventure. Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., has recently announced the 2022 submission period of its outdoors-focused give back program, Two for the Trails. As the largest donation program of its kind in the outdoors space, Athletic Brewing Company is pledging one million dollars to grantee winners and other partnerships of Two for the Trails in 2022.
“Athletic Brewing Company is deeply committed to positively impacting our customers’ health, fitness, and happiness which makes this partnership a perfect fit with Canada Running Series”, said Athletic Brewing Company CEO, Bill Shufelt. “We can’t wait to get some Athletic brews in participant’s hands as they cross the finish line to celebrate their achievements on race day in both Toronto and Vancouver!”
Registration is open now for both events. The Vancouver Half Marathon is set for June 26, 2022, and the TCS Toronto Waterfront Marathon will take place on October 16, 2022. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.
For more information on Canada Running Series events, please visit www.canadarunningseries.com.
For more information on Athletic Brewing Company, please visit: www.athleticbrewing.ca.
Press Contact: Jess Fiaschetti | Jess@OutsidePR.com | 415.565.9530
About Canada Running Series
Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2021, CRS raised $4.8 million for 260 local charities through the Charity Challenge.
Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.
About Athletic Brewing Company
Named as TIME’s “100 Most Influential Companies of 2022” as well as Fast Company Magazine’s “Brands That Matter” in 2021, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Athletic Brewing’s full portfolio of flagships, seasonal, and specialty brews is available for purchase on its website, www.athleticbrewing.com, as well as the company’s hop-infused sparkling water, DayPack, and subscription offering – The Athletic Club.