Under Armour to become title partner of the Toronto 10K

Under Armour to become title partner of the Toronto 10K

(formerly known as the Toronto Waterfront 10K)

November 16, 2022, TORONTO – Canada Running Series (CRS) is delighted to announce that Under Armour will be taking over the title partnership of the Under Armour Toronto 10K (formerly the Toronto Waterfront 10K). In addition, Under Armour will continue its title partnership of the Under Armour Eastside 10K in Vancouver. Under Armour will outfit volunteers, event staff and the pacer program with footwear and apparel. As part of the partnership, MapMyRunwill provide Under Armour Toronto 10K and Under Armour Eastside 10K participants with access to leading strength, training and stretching programs ahead of each race.

“We are thrilled to welcome Under Armour to the title sponsor position of the Under Armour Toronto 10K. Through the Under Armour Eastside 10K, the brand has been empowering athletes in Vancouver since 2017,” says Charlotte Brookes, National Event Director at Canada Running Series. “We can’t wait for Under Armour to bring its product innovation to Toronto’s picturesque waterfront and introduce exciting new energy to the Under Armour Toronto 10K.”

Charitable partner:

As part of Under Armour’s commitment to providing youth access to sport, all fundraising at the Under Armour Toronto 10K will go towards KidSport Toronto. KidSport supports children who need financial assistance with sport registration fees and equipment costs.

“Under Armour believes everyone deserves the opportunity to engage in sports. That’s why, earlier this year, we made a long-term commitment of our resources, focus and energy to help break down barriers that limit access to sports across the globe, says Flynn Burch, Director of Global Community Impact at Under Armour. “Recognizing cost as one of the greatest barriers around the globe and specifically impacting 1 in 3 youth in Canada, we were impressed by the work of KidSport and excited to partner to provide more opportunities for young people in sports across the country.”


Registration for the 2023 Under Armour Toronto 10K will open on Tuesday, November 22nd, with the race taking place on Saturday, June 17th. The 2023 Under Armour Eastside 10K is scheduled for September, and registration will be opening on December 6th.

For more information on Canada Running Series events, please visit canadarunningseries.com.

For more information on Under Armour, please visit: underarmour.ca

For more information on KidSport, please visit: www.kidsportcanada.ca