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partners Archives - Canada Running Series

Feb 04 2025
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Canada Running Series Welcomes Columbia Sportswear as Official Sponsor of the Beneva Spring Run-Off

By | Spring Run-Off | No Comments

Toronto, ON (Feb. 4, 2025) – Canada Running Series is proud to announce that Columbia has joined our team as the official footwear & apparel sponsor of the annual series opener, the Beneva Spring Run-Off, to be held in High Park in Toronto on April 5th, 2025.

“We are excited to welcome Columbia to the fold; a trusted brand that has been creating innovative footwear and apparel for outdoor enthusiasts since 1938,” said Charlotte Brookes, National Event Director at Canada Running Series. Columbia will be supporting the event’s training run, providing the participant souvenir item, hosting race kit pickup and activating on race day.

“We’re thrilled to be a part of the Canada Running Series, and the Beneva Spring Run-Off” said Dave Brulé Columbia Sportswear Canada’s VP & General Manager – “Toronto is home to a vibrant community of runners that share our passion for the outdoors.  We are looking forward to race day and creating a memorable experience for all”.

Stay tuned for more exciting announcements as more details become available in the coming weeks.

Registration for the Beneva Spring Run-Off is open and is trending towards an early sell-out. The event will take place in Toronto’s High Park on April 5th, 2025.

Visit www.springrunoff.ca for more information and to register.

Follow Columbia Sportswear on social:

Website: https://www.columbiasportswear.ca/

Instagram: @columbiasportswear_ca

Facebook: https://www.facebook.com/columbiacanada

 

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Oct 10 2024
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Canada Running Series Welcomes Beneva as Official Title Partner of the Spring Run-Off

By | Spring Run-Off | No Comments

Toronto, ON (October 10, 2024) – Canada Running Series is proud to announce that Beneva has joined the team as the title sponsor of the annual series opener, now called Beneva Spring Run-Off, held in Toronto in High Park every April.  

The team at Canada Running Series welcomes Beneva aboard as it adds another running event to its growing list of partnerships – Beneva Mississauga Marathon and Beneva Montreal Marathon to name two. Beneva is an organization that makes participants’ interests a priority, is enthusiastic when it comes to activating its brand and seeks to provide the best possible experience at the events it’s involved in.

CRS National Event Director, Charlotte Brookes, comments,  

We’re delighted that Beneva is expanding their involvement in running in Canada and that they’ve chosen the Spring Run-Off, the longest continuously held road race in Toronto, to be part of their featured events. Beneva has done such an amazing job of activating and enhancing the events they are involved with by creating whole zones to relax after a great run or walk, we can’t wait to see what they do next at Spring Run-Off!  This event is one of my favourites in our series – it’s Opening Day and the start of a new, exciting season ahead. This year it will be an extra-special launch forward into a 2025 of run, fitness and fun.

EVP Talent, Culture and Communication, Martin Robert, comments, 

We are very pleased and excited about this new partnership with Canada Running Series! This collaboration strengthens our commitment to promoting health and well-being and increases the reach of our brand across the country. By supporting initiatives like these, we continue to show that caring for our clients and members is at the heart of everything we do. Together, we’re taking steps towards a healthier, more active community.  

Stay tuned for more exciting announcements as more details become available in the coming months. 

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Registration for the Beneva Spring Run-Off will open Tuesday, October 15th, 2024, at 12:00 PM and the event will take place in Toronto’s High Park on April 5th, 2025.  

Visit www.springrunoff.ca for more information and to register.  

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For more Canada Running Series news, results, photos, and events, visit  

www.CanadaRunningSeries.com  

Also, check out @runCRS on your favourite social media sites! 

 

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About Canada Running Series (CRS) 

Canada Running Series is the nation’s premier running circuit with 6 events, 4 in Toronto and 2 in Vancouver. It annually attracts over 60,000 participants and raises more than $5 million for some 300 Canadian and local charities. The Spring Run-Off is the first Toronto race of the Series, which concludes with the World Athletics Elite Label TCS Toronto Waterfront Marathon, and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. To learn more about CRS, visit https://canadarunningseries.com/. 

 

About Beneva 

Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,500 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $25.2 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City. For more information, please consult beneva.ca.  

 

Media Contact, CRS: 

Damien Hope

damien@canadarunningseries.com 

416-944-2765 x 508

Media Contact, Beneva: 

Media Relations 

1-866-332-3806 

media@beneva.ca 

May 09 2023
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Joint supplements as a chiro and running coach with collagen (Bone and Joint) and adult supplements

By | General, Nutrition | No Comments

Let’s be honest, injuries suck! No one likes to get injured, but the stats are clear, 50% of runners will experience an injury in a given year (Bramah, 2018).   Injuries are multifactorial, meaning that there are many root causes.  The main reason injuries happen is because the load has exceeded our bodies capacity to adapt. SO if there was something you could do to help prevent injuries from occurring, wouldn’t you want to?

Let’s also break down running. Running is jumping from one foot to the other with about 2.5-6x your body weight of force with each step, with about ~1000 steps PER kilometer!  When we break it down, it is obvious why we should try to keep our bones and joints healthy.

Here are some injury prevention tips that you can include in your training plan:

  • Strength training is one way to keep running strong.
  • It is important to keep in mind that every run has a purpose. Sometimes that purpose is to be easy and recover.  It is important to not overdo it on these easy days as it can overload the body so it cannot recover.
  • Optimizing your running gait has also been shown to improve your injury risk (Chan, 2017).
  • It is also important to fuel appropriately for the training demands.

Common running injuries include muscle strains, tendinopathy and joint related injuries. Most commonly injured areas are knee, foot and lower leg (Bramah, 2018). So it becomes important to make sure we are doing everything we can do to support the above tissues.

Collagen can be a great addition to a runner’s routine in order to help with these common ailments.  In a 2022 study collagen was found to promote connective tissue recovery, decrease pain,  improve strength and body composition (Kviatkovsky).  Another 2022 study found collagen had promising benefits for the treatment and prevention of tendinopathy (Hijlkema). As we age, the collagen we produce decreases, so supplementation can be a great way to get what we need.

There are three types of collagen:

Type 2– joints and cartilage

Type 1 & 3– muscle tendon, skin, hair

It is important to make sure you are taking the correct collagen for the benefit you want.

If you want to try adding this to your routine, be sure to consult a healthcare practitioner and also be aware that noticeable results may take up to six months.

Another common injury is bone stress injuries such as stress reactions and fractures.  It is important that runners keep their bones strong.  Our bone mineral density is at its peak at age 25.  As we age and accumulate miles on the pavement, it can be helpful to have supplements to promote strong bones.

Running is catabolic, meaning it breaks tissues down, and so if you are doing a lot of it, it can be detrimental to bone health.  Taking things such as bone broth and vitamin D can help to keep the bones strong for the long run.  It is also vital you are consuming enough calories for the output.

Lastly, sleep is hugely important when it comes to injuries and injury prevention. We recover when we sleep, so if you are not sleeping optimally, you are not recovering optimally.  Magnesium can be a great addition to your sleep routine while also helping to decrease muscle cramping.

When it comes to running, injuries are common, but there is a lot that can be done with supplementation to help prevent and minimize these potential setbacks!

References:

Bramah et al., 2018. Is there a pathological gait associated with common soft tissue injuries?  The American Journal of Sports Medicine.

Chan et al., (2017). Gait Retraining for the Reduction of Injury Occurrence in Novice Distance Runners: 1-Year Follow-up of a Randomized Controlled Trial. American Journal of Sports Medicine.

Hijlkema et al., 2022. The impact of nutrition on tendon health and tendinopathy: a systematic review.  Journal of the international Society of Sports Nutrition.

Kviatkovsky et al., 2022. Collagen peptide supplementation for pain and function: is it effective.  Nutrition & physiological function.

Stacy sims blog

Bio: Dr. Brittany Moran

Dr. Brittany Moran is a Toronto based chiropractor, run coach & runner.  She works at The Runner’s Academy as a chiropractor and is the founder and head coach of StrideWise Running. In her spare time, Brittany trains for marathons at a sub elite level with a personal best of 2:33.

Instagram: @torunningchiro / @stridewiserunning / @therunnersacademy

Mar 22 2023
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Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races

By | Uncategorised | No Comments

America’s largest non-alcoholic craft brewery will bring its award-winning brews to the TCS Toronto Waterfront Marathon, Vancouver Half Marathon, and Under Armour Toronto 10K

TORONTO, CAN – March 22, 2023 – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally, Athletic Brewing Company will be the official non-alcoholic beer partner of the 2023 Under Armour Toronto 10K. 

Athletic Brewing Company’s flagship brews will be served at the finish lines of all three marquee CRS races, allowing participants to celebrate their accomplishments without compromise. Participants will also have a chance to sample Athletic Brewing’s award-winning brews before race day at scheduled local training runs and during the Toronto Waterfront Marathon Expo. Runners will also have the option to purchase 6-packs of Athletic Brewing when registering for the race and have access to exclusive discounts.

“We’re delighted that Athletic Brewing Company is once again working with Canada Running Series,” said CRS National Event Director Charlotte Brookes. “Their commitment to sustainability, innovation, and excellence, and most especially to mindful lifestyles, makes them a perfect partner in our continued quest to build community through running. Their award-winning, non-alcoholic craft beers will continue to greatly enhance our celebratory, post-race experiences and make our events even tastier than before!”

With standing global partnerships with IRONMAN and Spartan Race, Athletic Brewing Company has a deep-rooted commitment to the world of outdoor sport and adventure. Athletic Brewing Company donated to five Canadian trail organizations in 2022 through its Two For The Trails program, which gives back up to $2 million annually to protect and restore outdoor spaces.  

“We’re super excited to be back at this year’s races in Toronto and Vancouver,” said Athletic Brewing Co-Founder and CEO Bill Shufelt. “Canadians have embraced Athletic in a big way and we want to make sure we are at the finish line to greet them and toast their accomplishments once again.” 

Registration is open now for all three events. The Under Armour Toronto 10K will take place on June 17, 2023. The Vancouver Half Marathon is set for June 25, 2023, and the TCS Toronto Waterfront Marathon will take place on October 15, 2023. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.

For more information on Canada Running Series events, please visit www.canadarunningseries.com.

For more information on Athletic Brewing Company, please visit www.athleticbrewing.ca.

For press inquiries please contact:

Canada Running Series: Kelly Dekoning|kelly@canadarunningseries.com | 289.700.2435

Athletic Brewing Company: Chris Furnari | press@athleticbrewing.com

 

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About Canada Running Series

Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2022, CRS raised $4.2 million for over 240 local charities through the Charity Challenge.

Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

About Athletic Brewing Company


Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America’s leading producer of non-alcoholic craft beer. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine, named one of TIME’s “100 Most Influential Companies,” and featured on Fortune’s “Change the World” list. Athletic was also selected as one of Ad Age’s Top 20 Hottest Brands of 2022 and appeared on Fast Company’s “Brands That Matter” list in 2021. The company has won dozens of prestigious brewing awards and was named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries on the east and west coasts and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored non-alcoholic beers are available for purchase on www.athleticbrewing.ca.

Mar 22 2023
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Organika Joins the Canada Running Series as the Collagen and Supplement Partner

By | Uncategorised | No Comments

Canada’s Number One selling collagen powder company will bring their focus to help people love living healthier lives to the World-Renowned Races in 2023 and beyond

TORONTO, CAN – March 22, 2023 – Organika today announces its partnership with Canada Running Series (CRS), as the official collagen and supplement partner of their series of races, including the TCS Toronto Waterfront Marathon, October 15th. The new deal promises to bring Canada’s number one selling collagen to the finish lines of CRS’ races, allowing participants to start their recovery process right at the finish line.

Participants will have a number of opportunities to try the collagen in advance of their race, including at scheduled local training runs, through access to exclusive discounts, or by attending the Toronto Waterfront Marathon Expo.

“We’re delighted to welcome Organika to Canada Running Series,” said CRS National Event Director Charlotte Brookes.

“Their commitment to providing the best in natural health make them a perfect partner in our continued quest to build community through running. Like CRS, Organika are a Canadian owned and operated, family business that provides its customers with a quality product that you can trust. We look forward to a long partnership!”

What started as a small range of supplements has grown into an always-evolving collection of products, that range from supporting hydration, immunity, stress, skin health, and more. Organika is one of the most well-known, trusted brands in the Canadian health and wellness space. With over 30 years of experience, Organika is dedicated to delivering high-quality customer care while leading with best-in-class innovation, and committed to a singular mission – helping people live healthy.

“From day one, Organika has been meeting all people where they are at along their health journey, it is an honour to support Canadian Running Series in pursuit to help build healthy communities within the running space,” said Organika Health Products Inc. CEO, Aaron Chin. “We look forward to cheering participants on race day and providing natural health and wellness products along the way!”

Registration is open now for all events. The Spring Run-Off is set for April 1, 2023, the Under Armour Toronto 10K will happen on June 17, 2023, the Vancouver Half Marathon is set for June 25, 2023, the Oasis ZooRun is set for September 16, 2023, the Under Armour Eastside 10K is set for September 24, 2023 and the TCS Toronto Waterfront Marathon will take place on October 15, 2023. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.

For more information on Canada Running Series events, please visit www.canadarunningseries.com.

Media Contact: Kelly Dekoning, Communications Coordinator, Canada Running Series
kelly@canadarunningseries.com | 289.700.2435

For more information on Organika, please visit: www.organika.com.

Press Contact: Krista Cline | mailto:Krista.Cline@organika.com| 604.340.2259

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About Canada Running Series

Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2022, CRS raised $4.2 million for over 240 local charities through their Charitable efforts.

Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

 

About Organika

What started as a small range of supplements has grown into an always-evolving collection of products, that range from supporting hydration, immunity, stress, skin health, and more. Organika is one of the most well-known, trusted brands in the Canadian health and wellness space. With over 30 years of experience,

Organika is dedicated to delivering high-quality customer care while leading with best-in-class innovation, and committed to a singular mission – helping people live healthy.

Website: www.organika.com

Social: @organikahealth