Toronto, ON (October 10, 2024) – Canada Running Series is proud to announce that Beneva has joined the team as the title sponsor of the annual series opener, now called Beneva Spring Run-Off, held in Toronto in High Park every April.
The team at Canada Running Series welcomes Beneva aboard as it adds another running event to its growing list of partnerships – Beneva Mississauga Marathon and Beneva Montreal Marathon to name two. Beneva is an organization that makes participants’ interests a priority, is enthusiastic when it comes to activating its brand and seeks to provide the best possible experience at the events it’s involved in. 
CRS National Event Director, Charlotte Brookes, comments,
We’re delighted that Beneva is expanding their involvement in running in Canada and that they’ve chosen the Spring Run-Off, the longest continuously held road race in Toronto, to be part of their featured events. Beneva has done such an amazing job of activating and enhancing the events they are involved with by creating whole zones to relax after a great run or walk, we can’t wait to see what they do next at Spring Run-Off! This event is one of my favourites in our series – it’s Opening Day and the start of a new, exciting season ahead. This year it will be an extra-special launch forward into a 2025 of run, fitness and fun.
EVP Talent, Culture and Communication, Martin Robert, comments,
We are very pleased and excited about this new partnership with Canada Running Series! This collaboration strengthens our commitment to promoting health and well-being and increases the reach of our brand across the country. By supporting initiatives like these, we continue to show that caring for our clients and members is at the heart of everything we do. Together, we’re taking steps towards a healthier, more active community.
Stay tuned for more exciting announcements as more details become available in the coming months.
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Registration for the Beneva Spring Run-Off will open Tuesday, October 15th, 2024, at 12:00 PM and the event will take place in Toronto’s High Park on April 5th, 2025.
Visit www.springrunoff.ca for more information and to register.
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For more Canada Running Series news, results, photos, and events, visit
Also, check out @runCRS on your favourite social media sites!
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About Canada Running Series (CRS)
Canada Running Series is the nation’s premier running circuit with 6 events, 4 in Toronto and 2 in Vancouver. It annually attracts over 60,000 participants and raises more than $5 million for some 300 Canadian and local charities. The Spring Run-Off is the first Toronto race of the Series, which concludes with the World Athletics Elite Label TCS Toronto Waterfront Marathon, and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. To learn more about CRS, visit https://canadarunningseries.com/.
About Beneva
Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,500 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $25.2 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City. For more information, please consult beneva.ca.
Media Contact, CRS:
Damien Hope
damien@canadarunningseries.com
416-944-2765 x 508
Media Contact, Beneva:
Media Relations
1-866-332-3806
media@beneva.ca
