Lassonde Renews Commitment to Canada Running Series & the Oasis ZooRun for a 19th Consecutive Year

By April 29, 2024Oasis ZooRun

TORONTO, APRIL 30, 2024 – Canada Running Series proudly announces the renewal of its enduring partnership with Lassonde for an additional four-year term, solidifying their collaboration on the annual Oasis ZooRun and other CRS events through 2027. 

Since joining forces in 2006, Lassonde, through it’s Oasis Juice brand, has been a cornerstone of CRS’s series of races, contributing to their growth and success. This commitment marks nearly two decades of shared achievements and innovation in the Canadian running landscape. 

“We are thrilled to continue our exceptional journey with Lassonde, and are excited to celebrate our 20th year together in 2025. Their ongoing support has been instrumental in shaping the Oasis ZooRun into the premier event it is today,” said Charlotte Brookes, National Event Director at Canada Running Series. 

Lassonde has consistently aligned with the Canada Running Series vision, enhancing race day experiences for participants and supporting healthy, active families across the country. The renewed partnership ensures even more impactful experiences at the Oasis ZooRun and other Canada Running Series events. 

“We are honoured to extend our partnership with Canda Running Series for another four years. Our shared commitment to excellence continues to drive our collaboration, and we look forward to contributing to the ongoing success of the Oasis ZooRun,” said Marlène Hins, VP Marketing, at A. Lassonde inc.  

For more information and to register, visit 

For more information on Lassonde, visit  

For press inquiries please contact:  

Ian Cater 


About Canada Running Series 

Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2023, CRS raised over $3.5 million for over 200 local charities through the Charity Challenge. 

Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.