Larabar Joins Canada Running Series as Official Snack Partner

TORONTO August 31st 2020 – Canada Running Series is delighted to announce a new partnership with LÄRABAR. As the Official SnackPartner of Canada Running Series, LÄRABAR will provide participants with nutritious options to fuel their training and racing over the next three years. LÄRABAR bars are an indulgent combination of whole foods, like nuts and fruits, that participants are sure to enjoy!

“We are especially thrilled by this new partnership,” said Alan Brookes, President of Canada Running Series. “On one level, it is a great opportunity to provide a new nutritious snack reward to our participants, and introduce them to another ingredient in a wholesome lifestyle. Equally significant is LÄRABAR’s commitment to partner with us in these uncertain times. Whether we’re training together or running solo, whether we’re racing IRL or URL, LÄRABAR will be with us for at least 3 seasons, supporting and sustaining our wonderful, resilient Canadian running community.”

Twenty years ago, in the summer of 2000, Lara Merriken created LÄRABAR™ with a simple goal:

“Combine simple ingredients such as fruits and nuts to create a food product that’s tasty, real, and convenient. Natural foods, I believed should be fun and enjoyable. Believe it or not, I used to be a junk food junkie — until… I discovered how natural foods enlivened my mind, body and spirit. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached. The next step was to launch a company to market. I also assembled a sophisticated manufacturing arm…what amounted to be a Cuisinart™ and a rolling pin. A passion for real food soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.”

All varieties of LÄRABAR are made with 3–6 real,wholesome ingredients and no added sugar.They are gluten-free, non-GMO, vegan and kosher. We look forward to enjoying this tasty partnership for years to come.

About Canada Running Series

Canada Running Series is the nation’s premier running circuit with 8 events: 4 in Toronto, 2 in Vancouver 1 in Montreal and 1 in Edmonton. It annually attracts some 60,000 participants and raises more than $6 million for some 320 mostly-local charities. The Series includes the IAAF Gold Label Scotiabank Toronto Waterfront Marathon, and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. We are passionately committed to staging great experiences for runners of all levels from Canadian Olympians and International stars, to healthy lifestyle people and charity runners; and to making sport part of sustainable communities and the city-building process. Our mission is “building community through the sport of running.”

About General Mills Canada Corporation

Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. General Mills purpose is to serve the world by making food people love. Its most popular products include CheeriosTM/MC and Honey Nut CheeriosTM/MC cereals, Nature ValleyTM/MC snacks, Yoplait® and Liberté® dairy products, and Old El PasoTM/MC Mexican products. General Mills Canada is a proud and long-time supporter of Team Canada, Hockey Canada, Concerned Children’s Advertisers and United Way.