ASICS to bring unparalleled expertise and experience to the TCS Toronto Waterfront Marathon, 21K de Montréal, and Vancouver Half Marathon.
[February 2, 2022 – Toronto, CAN] – Today, ASICS and Canada Running Series (CRS) are thrilled to announce a partnership between the two brands which will see ASICS serve as the official partner for CRS’s three largest events, the TCS Toronto Waterfront Marathon, 21K de Montréal, and Vancouver Half Marathon. This five-year deal, beginning in 2022, will see ASICS leverage the brand’s various platforms and performance running products to support and benefit CRS’s core running audience. As part of the partnership, ASICS’ apparel will serve as the official merchandise brand for the TCS Toronto Waterfront Marathon and ASICS will support the pacer programs for all three CRS races. Also, as part of the partnership, access to the ASICS Runkeeper app will provide CRS athletes with exclusive, personalized, and flexible training programs leading up to each race. Lastly, CRS will continue using Race Roster, a leading race registration platform for running events and a recent ASICS brand acquisition.“ASICS is excited to partner with CRS and to support the top distance running races in Canada,” said Kris French, Country Manager at ASICS Canada. “We hope that through our platforms and products that we can help share the power of movement and the impact that sport can have on these communities.”
“We are immensely proud to partner once again with ASICS and leverage their extensive knowledge of race technology to dramatically enhance the participant experience,” said Charlotte Brookes, National Event Director at Canada Running Series. “While we remain focused on our mission to build community through running, our community has evolved, pivoting toward virtual connections and subsequently allowing us to expand our community well beyond our racecourses. The unique partnership between ASICS, the ASICS Runkeeper app, and Race Roster will allow us to continue driving positive change for both virtual and in-person racing.”
Registration is now open for all three events. The 21K de Montréal will be held on April 23-24, 2022, while the Vancouver Half Marathon is set for June 26, 2022, and the TCS Toronto Waterfront Marathon will take place on October 16, 2022. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.
For more information on Canada Running Series events, please visit canadarunningseries.com.
For more information on ASICS Corporation, please visit: www.asics.com/ca.
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About Canada Running Series
Canada Running Series is Canada’s premier road race series, offering eight annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada national marathon championship race and has doubled as the Olympic trials. In 2021, CRS raised $4.8 million for 260 local charities through the Charity Challenge.
Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process. For more information, visit: canadarunningseries.com.
About ASICS
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com/ca. Follow @ASICSCanada on Facebook, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.
Media Inquiries
Sam O’Neill
Marketing and Communications Coordinator
Canada Running Series
sam@canadarunningseries.com
