Beyond the Finish Line: How the Under Armour Toronto 10K is Helping Kids Play

Under Armour’s Toronto 10K isn’t just about the finish line, it’s about creating opportunities for kids across Canada to play, grow and belong through sport. That’s why the race partners with KidSport Ontario.

Recognizing cost as one of the greatest barriers around the globe and specifically impacting one in three youth in Canada, Under Armour has chosen to partner with KidSport as they provide financial assistance with sports registration fees and equipment costs. Sports not only keeps kids active but helps lay the foundation for a strong community. When children participate in organized sports, they develop focus, motivation and the energy to succeed in school. They gain confidence, learn teamwork and grow into leaders. Simply put, sport has the power to change lives.

At the Under Armour Toronto 10K, children have a chance to run in the Kids Race, an 800-meter course where they’ll cross the finish line, earn a medal and feel like part of the action.

Fundraising Perks

To encourage fundraising efforts, participants, individuals and teams can win exciting prizes:

  • Top Fundraiser: Receives a head-to-toe UA kit valued at $500 and a complimentary entry into the 2026 Under Armour Toronto 10K.
  • 2nd & 3rd Place Fundraisers: Each receives UA Infinite Elite 2 Running shoes and a complimentary 2026 race entry.
  • Top Fundraising Team: Each member (up to 20) gets a UA Hustle Sport Backpack and a complimentary 2026 race entry.

Fundraising closes on June 30th, 2025, “Top Team” and “Top 3 Fundraisers” will be determined on June 13th at 5 p.m. based on online fundraising pages only.   

When you lace up for this year’s 10K, remember you’re not just chasing your own dreams, you’re helping children get on the field, the court, or the ice to chase theirs.

For more information, to donate, or to get involved, visit the official fundraising page.