TORONTO, CAN (July 11, 2023) – HOKA and Canada Running Series (CRS) are excited to announce a partnership between the two brands today, as the popular shoe brand becomes the official footwear and apparel partner of the 2023 Oasis ZooRun. The new deal will see HOKA bring their signature shoes and new, exciting activations to the Toronto Zoo this fall, including unique shirts for over 800 kids in the popular (and now sold-out) CubRun events.
“HOKA Canada is committed to building our Canadian community – not just amongst marathoners, trail and core runners, which is where our brand found its roots, but amongst those who find joy in movement,” said Chelsea Cardoso, brand manager for HOKA Canada. “There is a sense of empowerment and elation that comes with having the ability and privilege to move our bodies, however we choose to do so. This year, as HOKA Canada enters its first year of partnership with the ZooRun, we’re hoping to empower our youngest movers as we launch our new collection of youth footwear and expand our community to include the run leaders of our future.”
“We couldn’t be more excited to have HOKA’s support on one of the most fun, unique events in our Series,” said CRS National Event Director Charlotte Brookes. “Their commitment to building community and empowering younger runners makes them a perfect partner for this race. We’re thrilled to see what we can build together to elevate the event experience this year!”
Since 2003, the Oasis ZooRun has hosted over 5,000 adults and over 1,000 children & youth annually across 10km, 5km, 800m and 400m distances, with all participants running & walking through the paths of the Toronto Zoo. Registration for the Oasis ZooRun 10K, 5K and CubRun is open now, with limited spots remaining.
For more information on Canada Running Series events, please visit https://www.canadarunningseries.com/.
For more information on HOKA Canada, please visit https://www.hoka.com/en/ca/.
For press inquiries please contact:
Canada Running Series: Kelly Dekoning|kelly@canadarunningseries.com | 289.700.2435
-30-
About Canada Running Series
Canada Running Series is the nation’s premier running circuit with seven events: four in Toronto, two in Vancouver and one in Montreal. It annually attracts over 70,000 participants and raises more than $6 million for some 320 mostly local charities. The Series includes the World Athletics Elite Label TCS Toronto Waterfront Marathon and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. We are passionately committed to staging great experiences for runners of all levels, from Canadian Olympians and international stars to healthy lifestyle people and charity runners, and to making sport part of sustainable communities and the city-building process. Our mission is “building community through the sport of running.”
