On Oct. 21, 2018, this medal could be your’s.
The 2018 Scotiabank Toronto Waterfront Marathon medal was unveiled on Thursday evening in front of more than 100 runners as well as TTC Board Member, Councillor Mary Fragedakis, Councillor Paula Fletcher, Ward 30, and Dave Watson and Jennifer Lay from the Riverside BIA.
Front and centre on the medal is a classic TTC streetcar (the Swiss-made 1970’s ALRV model) crossing Riverside Bridge, which connects downtown with Toronto’s east end. In addition to the marathon, the STWM weekend includes a half-marathon and 5K, which meant a three-medal reveal (one in gold, one in silver and one in bronze) on Thursday evening.
Two groups of runners—from both Eastbound Brewing Company and Saulter Street Brewery—began the evening with a 10K in the neighbourhoods surrounding the Don River, picking up 5K and 3K runners on route. The run began near the corner of Queen St. East and Broadview Ave., before heading south to the Lower Don Recreational Trail, west to Corktown, north to Cabbagetown and back south via the Don River Pathway.
Then, the more-than-100 strong, led by New Balance’s Reid Coolsaet, a two-time Olympian and 2:10:28 marathoner, and Rachel Hannah, the 2015 Pan Am Games bronze medallist in the marathon, finished on the Riverside Bridge for the medal reveal, complete with a TTC streetcar on hand. RunTOBeer’s crew was out in full force too.
“We think this year is perhaps our very best medal so far,” race director Alan Brookes says. “Both from an artistic point of view, and for its broader significance. Our mission at CRS is ‘Building Community Through Running’ – using running as a platform to build a healthier, happier, more sustainable, better city, and to showcase our amazing city to the world. Streetcars and transit are massively important to Toronto, to making it a more liveable city, a city for people. And the message on the bridge says it all – ‘This river I step in is not the river I stand in.’ Like our dynamic city at large, our event, and Riverside are changing fast, as we build one of the best cities and best marathons in the world, together.”
On Oct. 21, approximately 25,000 runners from more than 70 countries around the world will take home one of these medals as a much-cherished souvenir of their Toronto running experience. The event doubles as the Canadian Marathon Championships and passes through the neighbourhood where the medal reveal took place.
The 2018 Scotiabank Toronto Waterfront Marathon medal was designed by photographer/artist Inge Johnson, from the Canada Running Series team, the organizers of the IAAF Gold Label event. This is the 11th year of the “Landmark Series” medals. Past designs include the Princes’ Gates, the Royal Ontario Museum, Honest Ed’s and the Gooderham Flatiron Building in the St. Lawrence Market area.
For more information, and to register for the Scotiabank Toronto Waterfront Marathon, Half-Marathon or 5K, visit www.STWM.ca.
Scroll through the 30-plus photos below from throughout the evening. (Right click on each image to open in a new tab to save and share with the @RunCRS tag.)
About the Scotiabank Toronto Waterfront Marathon
One of only five IAAF Gold Label marathons in all of the Americas, the Scotiabank Toronto Waterfront Marathon is Canada’s premier, big-city running event, the Athletics Canada National Marathon Championships, and the Grand Finale of the eight-race Canada Running Series. In 2017 it attracted 26,000 participants from 74 countries, raised $3.24 million for 182 charities through the Scotiabank Charity Challenge, and contributed an estimated $35 million to the local economy. The livestream broadcast was watched by more than 160,000 viewers from 142 countries.
About Riverside BIA
The Riverside BIA, one of Canada’s first Business Improvement Areas, is home to the iconic Riverside Bridge, two new breweries, Toronto’s first cidery, The Broadview Hotel, The Opera House, and the world-famous De Grassi Street. Located on Toronto’s Queen Street East from the DVP to Empire Ave, the Riverside BIA is known for its award-winning eateries and shops, heritage buildings, community-building initiatives, and vibrant public art – all just steps from Toronto’s downtown core.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.